Dinesh Vijan of Maddock Films is considering to push his upcoming romantic drama, Param Sundari, from July 25 to August 29. With July 25 approaching and no sign of the promotions of Param Sundari commencing, it became clear that the Sidharth Malhotra and Janhvi Kapoor starrer will not arrive in cinemas on its original release date. Yesterday, Maddock Films, in a unique manner, revealed that their film has indeed been pushed.
Maalik, starring Rajkummar Rao, released in cinemas on July 11 and two teasers were attached with its prints. One was that of Param Sundari. The asset was the same as the one that came in May except for the release date. Instead of ‘This July’, ‘This August’ was mentioned in the new teaser. The original teaser ends with the text ‘In cinemas, July 25’. The revised teaser’s slate simply mentions ‘In cinemas worldwide this August’.
This has raised questions about whether Param Sundariwill be released on August 29 or some other date next month. A trade source told, “August 29 seems like the likely date. If they had planned to release the film on August 1, there would have been some developments by now in terms of promotions and distribution deals. That hasn’t happened so far. It probably won’t arrive in cinemas on August 14 as the two biggies, War 2 and Coolie, have already taken over the coveted slot. And as it usually happens, it is not advisable to release a film a week before or after the clash of two biggies. This leaves August 29 as the apt date for Param Sundari. Nevertheless, let’s wait for the official announcement.”
(Also read: Param Sundari First Look: Janhvi Kapoor & Sidharth Malhotra’s Fresh Pairing To Be Unveiled In Theatres With Bhool Chuk Maaf)
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