The 50th anniversary edition of Toronto International Film Festival (TIFF, September 4-14) wrapped last week. Screen looks at some of the key take-aways.
Awards season launchpad
TIFF has fallen behind rival festivals in terms of awards season launchpad bragging rights. This year’s 50th anniversary edition did not secure world premiere slots for any of the most coveted prestige films, reflecting the ongoing power shift towards Venice, to some extent Telluride, New York, and, particularly in the last three years, Cannes. This year’s TIFF world premieres garnered their fair share of good press and these films may well go on to make some noise, but it is hard to think of one that truly broke out and was on everyone’s lips. Among the world premieres were Nia DaCosta’s lavish Hedda starring Tessa Thompson at Amazon MGM Studios, Brendan Fraser in Searchlight’s Rental Family from Hikari, Derek Cianfrance’s Roofman with Channing Tatum at Paramount, and David Michôd’s Christy starring Sydney Sweeney. Rian Johnson’s Wake Up Dead Man: A Knives Out Mystery also premiered in Toronto, although the Netflix whodunnit is more of a crowd-pleaser.
In contrast, some of the films that Toronto’s passionate hordes of cinephiles definitely responded to enthusiastically were Chloe Zhao’s Hamnet, Guillermo del Toro’s Frankenstein, Joachim Trier’s Sentimental Value, Kleber Mendonça Filho’s The Secret Agent, Jafar Panahi’s Palme d’Or winner It Was Just An Accident, and Kaouther Ben Hania’s The Voice Of Hind Rajab, among others. These films premiered in Venice, Telluride, and Cannes, where the response was immediate, thrusting them into the awards conversation. And therein lies the opportunity for TIFF: the festival continues to mine awards season relevance as an endorser, an amplifier of admired prospects that debuted elsewhere. As a public-facing festival attended by thousands of passionate local cinephiles – one of TIFF’s great and most enduring strengths – the noise generated around these (mostly Canadian premiere) screenings confirmed to distributors what they needed to know about the early status of their contenders.
The TIFF People’s Choice Award remains a strong bellwether
And on that note, few awards at this stage of the season offer as reliable a guide of a film’s potential awards season trajectory as TIFF’s People’s Choice Award. This year the recognition went to Zhao’s crowd-pleasing tear-jerker Hamnet. In Telluride the world premiere turned Jessie Buckley into the lead actress Oscar frontrunner overnight. In Toronto, three sold-out screenings confirmed the credentials of Focus Features’ period drama as the talk expanded beyond Buckley’s performance to the film’s overall prospects. And those prospects look even sweeter at this stage now that the audience award is in the bag: in the last 15 years, all but two TIFF People’s Choice Award winners have earned a best picture Oscar nomination, and three – Nomadland, 12 Years A Slave, and Green Book – have won the Academy Award for best picture.
A sleepy US acquisitions market
Given the ongoing reticence of American buyers, especially at a time when streamers are low-balling pay-TV fees that help independent theatrical buyers fork out an MG (minimum guarantee), it is no longer surprising to hear that deals are thin on the ground at a festival or market. And so it was in Toronto, where in fariness acquisitions executives from many companies arrived with pretty full slates, while others took an opportunistic approach. In that vein, Focus Features sparked headlines with its pursuit of YouTube sensation Curry Barker’s Midnight Madness hit Obsession. At time of writing the company was still locked in exclusive negotiations to pay what sources say is somewhere between $10m and $15m for most of the world on a commercial box office play.
Only two deals have properly closed so far, both involving the nascent US distributor Row K, which like all newbies was eager to make a statement. The company, backed by Media Capital Technologies and led by president and studio veteran Megan Colligan, acquired North American rights on the ground to Gus Vant Sant’s Dead Mans’ Wire, paying mid-seven figures for a film that premiered in Venice and was not seen by lots of US buyers on the Lido. On September 15 the company announced a second acquisition, taking US rights to the coming-of-age drama Charlie Harper. Teddy Schwarzman’s new US distribution division at Black Bear announced at the start of the festival that it had taken on US rights to Christy, which the company produced, financed, and sells internationally. It originally explored putting the film on the market, which says a lot.
Protests and ‘The Road Between Us’
Politics are part-and-parcel of major international festivals these days and Toronto saw its fair share of activity. A nighttime pro-Palestinian gathering took place outside TIFF Lightbox festival HQ on the first Sunday night (September 7) in opposition to the ongoing war in Gaza and the inclusion of Barry Avrich’s documentary The Road Between Us: The Ultimate Rescue. Several days later (September 10) pro-Palestinian and pro-Israeli supporters were separated into protest zones outside Roy Thomson Hall as they made their voices heard ahead of the afternoon world premiere of Avrich’s documentary, about a retired Israeli general’s mission to save family members during the October 7 2023 Hamas attacks.
Avrich’s film was pulled by TIFF prior to the festival, ostensibly on the grounds that it did not meet “conditions that were requested”. During the ensuing back and forth between the festival and filmmakers there was talk of concerns relating to rights clearances involving footage from Hamas body cameras. This was a red herring – Avrich quipped during an Industry Conference discussion that as far as he knew Hamas did not have a licensing division, while CEO Cameron Bailey said in an interview with Toronto’s The Globe And Mail that he never asked the filmmakers for that kind of clearance. Bailey was caught between a rock and a hard place as he faced internal opposition over screening the film, which Screen understands included the programming team, with calls to reinstate it by Canadian politicians, Jewish advocacy groups, and most likely parts of the board (of which Avrich used to be a member). TIFF eventually did so, and Avrich said Bailey told him it had been a mistake to withdraw it.
TIFF: The Market coming to Toronto in 2026
The jury (ie. the industry) is still out on what to make of the festival’s big push into market officialdom next year, which in fairness will encompass much more than film packages and explore co-productions, new media, television, AI, and more. TIFF wheeled out its newly-installed market head Charles Tremblay, a former Mubi and Mongrel Media senior executive, to meet the industry. A sales team was stationed at a downtown pop-up a few blocks from TIFF Lightbox to tell potential exhibitors all about the spaces they will be able to rent and for how much. Press were not allowed in, and despite several requests, TIFF is yet to talk about early registration numbers. They are also being coy about the venue for the market. Screen has heard it will all be housed in be Metro Toronto Convention Centre, within a 15-minute walk of TIFF Lightbox and the Hyatt Regency, where most blue chip sellers currently conduct business without having to pay for market badges. The festival has C$23m (USD $16.9m) in Canadian federal government funding allocated to the market over the next three years. Safe to say, a lot is riding on next year.