The upcoming Independence Day weekend was already set for a colossal box office showdown between two of the year’s biggest films, but an unexpected power play has turned the competition into a full-blown industry battle. In a surprising move, superstar Aamir Khan has personally stepped into the fray, advocating for Coolie ahead of its clash with the YRF Spy Universe behemoth, War 2.
What makes this intervention so shocking is that Aamir Khan only has an extended guest appearance in the Rajinikanth-led actioner, a role he reportedly did for free as a gesture of goodwill. However, reports now confirm that the actor is leveraging his considerable industry influence to secure an advantage for the film, blurring the lines between a friendly cameo and a strategic business maneuver.
Aamir Khan’s Aggressive Push For Coolie
According to sources, Aamir Khan made a direct phone call to PVR-Inox chief Ajay Bijli, aggressively pushing for premium show allocation for Coolie in multiplexes across North India. He also allegedly urged the national chain to enter into a marketing tie-up with the film. The move has reportedly left the PVR-Inox team stunned, as it comes from an actor with no direct financial investment in the project. “Aamir has no financial stake in Coolie. This wasn’t expected,” a source revealed to Bollywood Hungama.
This places the multiplex giant in an incredibly tight spot, caught between the influence of Aamir Khan and his long-standing relationship with Ajay Bijli on one side, and their crucial business partnership with Aditya Chopra’s Yash Raj Films—the studio behind War 2—on the other.
A Battle of Strategies, Not Just Box Office
Industry insiders speculate that Aamir’s intervention is less about his friendship with Rajinikanth and more about the larger business landscape. War 2, starring Hrithik Roshan and Jr NTR, is being positioned as a cornerstone of YRF’s mega-franchise, and any move to undercut its opening is seen as a direct challenge. The phone call has sent “nervous murmurs” through the exhibition sector, especially given Aamir’s reputation for making last-minute strategic interventions.
What should have been a straightforward clash between two event films has now transformed into a complex battle of egos, leverage, and legacy. Adding another layer to the drama is the fact that both Aamir Khan and Jr NTR are reportedly developing separate films based on the life of Dadasaheb Phalke, making this box office clash a precursor to another potential off-screen rivalry.
About Coolie
Directed by Lokesh Kanagaraj, Coolie is a Tamil action thriller starring superstar Rajinikanth. The film features a pan-India cast, including an extended guest appearance by Aamir Khan, and is produced by Sun Pictures.
About War 2
The sixth installment in the YRF Spy Universe, War 2 is directed by Ayan Mukerji and stars Hrithik Roshan, Jr NTR, and Kiara Advani. It is one of the most anticipated action films of the year, produced by Aditya Chopra.
(Also read: 8 Days To Go For War 2 – Hrithik Roshan & Jr NTR’s Face-Off Crosses A HUGE $200K In US Advance Bookings )
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