Guest Idea: Air Pollution Impacts Conumers Need to Know About Companies

With the rise of modern technologies and growing carbon emissions, air quality has become a top concern for individuals and communities. Many don’t realize that air pollution is linked to our everyday goods. Every purchase we make tells a story—not just about our preferences but about the kind of world we want to live in and the one we contribute to. 

Most daily items, from clothes to gadgets, undergo production, packaging, and shipping, which involve significant emissions. Industries burn fossil fuels, and trucks and ships used for transportation release carbon dioxide.

For example, a trendy Shirt you bought for $20 was produced in a factory powered by coal, dyed in toxic chemicals, and shipped halfway across the world. Every step of the supply chain releases pollutants into the environment. Imagine millions of consumers buying these shirts, which eventually adds to the pollution.

Most consumers don’t realize that air pollution does not just come from traffic or factories. It is embedded deeply in the supply chain of our everyday needs. Everything from our clothing to devices eventually contributes to air pollution. It’s where there is a need for accurate, real-time air quality monitoring. 

With their real-time data and transparency, smart air pollution monitoring systems help industries measure their environmental impact and allow them to make the required changes. In this blog, we’ll explore how smart air monitoring works, what an industrial air quality monitor is, and what you should know about the companies behind the products you buy. 

How Our Purchases Shape the Air We Breathe

Cleaner air begins with more conscious choices. Every purchase tells a story—not just about your taste or budget, but about the world you choose to support. So next time you shop, ask yourself: Am I choosing sustainability and ethical production?

Every product, from fashion to food, carries an environmental footprint—often tied to factory emissions, global transportation, and waste. For example, the fashion industry alone is responsible for approximately 10% of global carbon emissions, according to the United Nations Environmental Program, making it one of the most polluting sectors in the world.

As a consumer, your decisions are a form of advocacy. Choosing responsibly made goods supports clean air, healthier ecosystems, and fairer supply chains. The impact goes beyond carbon—it extends to biodiversity, water conservation, and human rights.

Cleaner choices aren’t just better for the planet—they’re better for everyone.

Why Consumers Should Ask About Air Quality Monitoring? 

Air pollution is more than just an environmental issue; it directly impacts our health, well-being, and daily lives. The World Health Organization (WHO) says that air pollutants like fine particulate matter (PM2.5, or as small as 2.5 micros) are related to significant health issues like respiratory, cardiovascular, and cancer. In a 2019 study, WHO estimated that outdoor air contamination led to 4.2 million premature deaths globally.   

The Chemical and invisible particles released into the air by manufacturing industries lead to breathing problems, heart conditions, and long-term damage to the earth. So, it is essential to measure air quality in manufacturing plants. On the contrary, we actively contribute to air pollution without our knowledge or realization. The products we buy daily might come from companies that contribute to this pollution. A report by Earth.com explains how consumer products significantly add to urban air pollution. 

This is why we, the consumers, have a vital role in demanding accountability. We have more power than we think. Thanks to present-day air quality monitoring technologies, companies can no longer claim ignorance of their environmental impact. They can track and monitor air quality in real-time, allowing them to improve compliance and commit to safer and cleaner operations—but only if they’re willing to use them. And that’s where consumers come in.  

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Consumers can encourage companies to follow air quality standards by endorsing brands that care about air quality and hold themselves liable. Asking the brands about their steps to reduce emissions and measure air quality can push businesses to act more responsibly. Consumer purchases are not just transactions but also expressions of the kind of world they wish to live in. If sufficient individuals choose cleaner, more responsible companies, the industry will have no choice but to follow. 

What does Smart Air Monitoring mean? 

Smart air monitoring uses technology to measure emissions and air quality in real time. It utilizes technologies like Internet of Things (IoT), data processing, sensors, and communication networks to collect, analyze, and visualize real-time air quality data. These smart systems rely on digital sensors that regularly measure carbon dioxide (CO2), particulate matter (PM2.5), and other harmful gases in the air. In some regions, governments track air quality across a wide range of pollutants. For example, Indian Meteorological Department has developed an Air Quality Early Warning System that utilizes data from various pollutants, including PM2.5 and CO, to forecast air quality and provide timely alerts. ​

Unlike older methods, which often depended on manual checks and occasional lab testing, intelligent monitoring offers continuous, real-time insights. It makes it faster, more accurate, and easier to scale, giving companies and the public a clearer picture of air quality at any moment. The devices send real-time data to the cloud platform, which analyzes and displays it in a human-friendly manner through apps or dashboards.  

Smart air monitors follow standards like EPA, CPCB, and ISO to ensure accurate and reliable data. They must use calibrated air quality sensors tested for pollutants such as PM2.5 and CO. Certified devices meet data quality, transparency, and real-time reporting guidelines, which help make the data more transparent, reliable, and comparable. —- 

Smart air quality monitoring is  easier to scale than traditional air monitoring methods that require laboratory testing, such as High-Volume Sampling (HVS), Gravimetric Method, Gas Analyzers (Manual), Spectrophotometry, Passive Sampling, Chemiluminescence, and Non-Dispersive Infrared Method, which were often slow, expensive, and only used in specific locations. Digital monitoring allows for continuous monitoring instead of occasional snapshots, immediately identifying and addressing pollution. 

Suppose most manufacturing companies utilize this technology. In that case, it gives consumers confidence that the companies they support are actively measuring and managing their impact on air quality. Smart monitoring brings accountability and absolute transparency to measuring air quality—key steps toward cleaner, healthier air for everyone. 

Questions to Ask Companies You Buy From 

As environmentally aware consumers, we must go beyond green labels and ask companies how they address air pollution. These four questions can help you understand their commitment to cleaner air and responsible practices. 

  1. Do you monitor air pollution at your facilities?

Don’t settle for a simple “yes.” Demand detailed responses about their industrial air quality monitor systems—what pollutants they track, how often they measure emissions, and whether all locations are covered. Companies that take this seriously usually mention compliance with national standards like CPCB or EPA. 

  1. What technology do you use? Is it real-time or manual?
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Real-time air quality monitoring using IoT-based systems is more effective and transparent than manual or occasional testing. Ask if their systems detect PM2.5, CO, or other harmful pollutants and how frequently they collect real-time data. 

  1. Do you make this data public or report it to regulators?

It is the most crucial question. Indeed, transparent companies publish data online or include it in ESG/sustainability reports. Suppose a brand uses smart indoor air quality monitors in public or workspace areas. In that case, that’s a sign of concern for employees and community health. 

  1. How do you act on the data you collect?

Monitoring is just step one. Ask if they are taking meaningful action, like upgrading equipment, reducing emissions, or adjusting operations, to improve air quality long-term. 

Why Transparency Matters 

Regarding air pollution, what we can’t see can still harm us. That’s why transparency in air quality monitoring is so important, especially for companies that produce emissions as part of their operations. 

For example, Hyundai sought a solution to monitor air pollution levels in its engine testing unit. By integrating Fogwing’s IIoT platform, edge controllers, and the Fogwing Eco APM device, they gained real-time visibility into environmental conditions. The smart dashboard and sensors enabled accurate air quality readings, unit-level monitoring, reporting, and cloud data storage, ensuring efficient pollution control and complianceThe commitment to transparency and public engagement in air quality monitoring sets a precedent for how companies can leverage technology to promote environmental responsibility. 

Some companies like Factana, Aeroqual, and PurpleAir offer IoT-enabled devices in industrial settings for real-time monitoring of air pollutants like CO, PM1.0, PM2.5, TVOCs, and formaldehyde. These solutions help facilities comply with regulations and maintain air quality standards. This kind of visibility builds trust and sets a new standard for corporate responsibility. 

Contrast that with a fast-fashion manufacturer that says it’s “committed to sustainability” but offers no emissions or air quality monitoring data. Without proof, words mean little, and consumers are increasingly calling out this kind of greenwashing. 

Knowledge Is The First Step To Action

Transparency doesn’t just serve public image—it earns consumer trust. When companies report data from indoor air quality monitors or share community-level air quality scores, they show that they care about the health of their workers, neighbors, and customers. It also signals that they’re willing to be held accountable. 

In a world where conscious buying is growing, companies that are open about their environmental impact with smart air quality monitoring build loyalty and lead the way toward cleaner air. 

As consumers, our interests and control can be a robust means to bring positive environmental change. By asking questions, like whether a company uses real-time air quality sensors or shares pollution data, we signal that environmental responsibility matters in our every step. Every small question from a consumer will spark significant shifts in how companies approach air quality monitoring and sustainability. The more informed we are, the more we push businesses to adopt cleaner practices, greater transparency, and more innovative technology. Clean air is a shared responsibility. Let’s make sure the companies we support are doing their part right. 

About the Author

Pooja Shetty is a technical content writer at Fogwing with a Bachelor’s degree in Engineering. Passionate about learning and writing, she aims to educate, inspire, and empower readers with clear and trustworthy information 



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