The marketing for one of the biggest films of the year, War 2, has become just as exciting as the movie promises to be. The film’s lead actors, Hrithik Roshan and Jr NTR, have kicked off a friendly public feud that has fans completely hooked, taking their rivalry from social media to the real world.
This clever campaign gives fans a perfect taste of the on-screen chemistry and competition they can expect from the two megastars when the spy thriller hits theatres on August 14, 2025.
The ‘Hashtag War’ Begins
The fun started online with a playful battle over the film’s official promotional hashtag. Hrithik Roshan fired the first shot, declaring on social media that all updates should use the hashtag #HrithikvsNTR
. He tagged his co-star, making it clear that the “war lines” had been drawn.
Not one to back down, Jr NTR quickly responded with a witty counter-attack. He cheekily replied that they had already agreed on #NTRvsHrithik
and told fans that his was the only hashtag to follow. This online banter was an instant hit, with fans loving the fun rivalry.
Jr NTR Takes The Feud To The Streets
Just when fans thought the hashtag battle was over, Jr NTR took the feud to a whole new level. In a bold move, he sent a massive War 2 promotional billboard and had it installed right outside Hrithik Roshan’s house for him to see.
This real-world surprise escalated their playful fight, proving that the war between them is just getting started. Hrithik woke up to find his co-star’s challenge literally outside his window, a move that immediately went viral and captured everyone’s attention.
Hrithik Roshan’s Challenge Accepted
Hrithik Roshan’s response to the billboard was a mix of mock frustration and clear determination. He posted a message on his social media, directly addressing his co-star’s bold move.
He wrote, “Okay @jrntr, now you’ve taken it too far by sending an actual BILLBOARD under my house! Alright, challenge accepted. Remember you brought this upon yourself.” His “challenge accepted” reply has electrified fans, who are now eagerly waiting to see what his next move will be in this clever and engaging promotional war.
About War 2
War 2 is an upcoming action-thriller and the sixth instalment in the acclaimed YRF Spy Universe. Produced by Aditya Chopra under Yash Raj Films and directed by Ayan Mukerji, the film sees Hrithik Roshan reprising his role as Kabir. He is joined by Jr NTR and Kiara Advani in lead roles. It is a direct sequel to the 2019 blockbuster War.
(Also read: War 2: AI And Jr NTR Propel Flawless Dubbing And Impressive Dialogue Of Hrithik Roshan In Telugu Version )
Stay tuned with us for latest news, Hindi box office news, Hollywood news, OTT news, latest Bollywood news, and latest box office news.
Related