The marketing campaign for one of the year’s most anticipated films, War 2, has launched in the most engaging way possible: a friendly public feud between its larger-than-life protagonists. Stars Hrithik Roshan and Jr NTR have taken to social media to playfully spar over the official promotional hashtag for their upcoming spy thriller, giving fans a glimpse of the electrifying chemistry and rivalry that awaits them on the big screen.
This clever exchange has set the internet ablaze, proving to be a masterful marketing move that perfectly encapsulates the film’s core conflict. It leverages the stars’ immense social media presence to create organic hype, inviting fans to pick a side long before the film even hits theatres.
Hrithik Roshan Fires the First Shot
The “hashtag war” was initiated by Hrithik Roshan, who is reprising his role as the formidable agent Kabir. Taking to X (formerly Twitter), he laid down the promotional gauntlet with a clear and assertive post, declaring the official hashtag for the film’s updates.
He wrote: “The WAR lines are drawn again, and the hashtag says it all! For every update, every reveal, stick with #HrithikvsNTR. This is where the action begins! @tarak9999 #War2”
This opening salvo immediately established the competitive theme of the film’s promotions, directly referencing the on-screen face-off between the two megastars.
Jr NTR’s Witty Counter-Attack
Not to be outdone, co-star Jr NTR swiftly responded with a witty counter-proposal. Playfully challenging Hrithik’s declaration, he staked his claim on a different hashtag, cheekily suggesting that his version was the one they had already agreed upon.
Jr NTR posted: “#War2 updates and exclusives? Hey @iHrithik sir, we discussed it! There’s only one hashtag to follow: #NTRvsHrithik. Stay tuned because this WAR is just getting started!”
The playful use of “sir” and the confident tone of his post were an instant hit with fans, who celebrated the fun rivalry between the two actors.
The Banter Continues
The lighthearted exchange reached its peak when Hrithik Roshan replied directly to Jr NTR’s post, humorously dismissing his co-star’s attempt to change the hashtag. His short and sweet response kept the fun going, solidifying the friendly nature of their feud.
Hrithik’s reply read: “Haha, good one @tarak9999! But the hashtag is #HrithikvsNTR – Let’s not complicate this, okay? #War2”
This exchange has perfectly set the stage for the film’s marketing, building immense anticipation for the character dynamics and ensuring that all eyes will be on their future interactions.
About War 2
War 2 is an upcoming action-thriller and the sixth instalment in the acclaimed YRF Spy Universe. Produced by Aditya Chopra under Yash Raj Films and directed by Ayan Mukerji, the film sees Hrithik Roshan reprising his role as Kabir. He is joined by Jr NTR and Kiara Advani in lead roles. It is a direct sequel to the 2019 blockbuster War and is one of the most awaited films of 2025.
(Also read: Trailer Showdown: Hrithik Roshan’s War 2 Trailer Annihilates Rajinikanth’s Coolie With 2X Views )
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