Sequel Wraps Filming a Year Ahead of its Proposed Release Date

Sequel Finishes Shooting a Year Ahead of Release Date

Nicole Kidman and Sandra Bullock have finished shooting their legacy sequel, Practical Magic 2, which is going to release in theaters next September.

Warner Bros. has a little over a year to prepare a spell that audiences can fall under with the upcoming sequel, Practical Magic 2. While it’s great news the picture finished filming, it is now time for director Susanne Bier and the filmmakers to find the center of the movie in the editing room and try to market it just like the recent hit, Freakier Friday, was.

Practical Magic 2 has just wrapped filming, according to Nicole Kidman, and now the job for the behind-the-scenes crew is to get the movie ready for a wide audience some 28 years after the original graced theaters around Halloween back in 1998. A killer soundtrack is definitely a must, and the first film had one for sure.

While the fact that Freakier Friday was a big hit lends Practical Magic 2 a bit of confidence, both of these pictures depend on drawing younger audiences in as well as older ones. Both pictures appeal to two (or three) different age demographics-an older one and a younger one. And, of course, a middle-aged one as well. In the case of Practical Magic 2, there are three generations represented by actresses Stockard Channing and Dianne Wiest versus Nicole Kidman and Sandra Bullock versus Joey King and Maisie Williams. There will certainly be a very diverse audience for the forthcoming sequel with all these stars involved.

Practical Magic 2 has a more problematic situation ahead of itself than Freakier Friday did, but it’s nothing Warner Bros. can’t handle in the marketing department. Whereas 2003’s Freaky Friday was initially a huge box-office hit, the original Practical Magic was not. That leaves the fact that the old Practical Magic found a devoted audience on the home movie circuit through streaming and DVD’s to inspire hope that those viewers who found the original at home will come out to the movies and support the upcoming sequel. It should be a piece of cake for Warner Bros. as both Kidman and Bullock became Oscar winners shortly after the first movie faltered a bit at the box-office despite opening at number 1 in North America and Canada.

Practical Magic 2 feels like a seasonal movie, too, but will open a whole month and a half or so before Halloween whereas the 1998 original just had a couple of weekends to play before Halloween back then. Freakier Friday proved legacy sequels can work and Practical Magic 2 may cement that fact if it becomes a hit when it is released next September in 2026. Though Aidan Quinn doesn’t seem to be in the new sequel, you never know if he could make a surprise appearance in the legacy sequel. At this point, only the filmmakers know what’s in store for viewers come next September.

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