Public interest in Shah Rukh Khan’s upcoming action thriller King has reached fever pitch—without any official posters or announcements. On day one yesterday, King became the fastest film ever to cross 10,000 user interests on BookMyShow, marking a record-breaking debut in audience anticipation for 2026 cinema.
Fan posts across social media channels confirm the trend, with one tweet noting “10,000+ BookMyShow interests already in ✓ #King The hype is real” .
Although no promotional material has been released, the viral buzz is attributed to leaked images and viral clips showing Shah Rukh Khan’s new muscular, tattooed look—widely shared across platforms. A viral video capturing his transformed physique sparked global speculation that it is tied to his role in King, directed by Siddharth Anand.
Shah Rukh Khan’s record breaking return to action
Shah Rukh Khan’s previous hits Pathaan and Jawan re-established him as a global action star after his brief hiatus as both the film’s crossed 1000 crore worldwide gross. Jawan became highest‑grossing Hindi film ever reinforcing expectations that his next venture would aim even higher.
Production on King has officially begun at Mehboob Studios in Mumbai. Siddharth Anand recently hinted that filming may have commenced—a timeline confirmed by reports, and Shah Rukh had too started shooting for action sequences. Early action sequences were being filmed with his body double, and security at the location has been tightened to prevent leaks.
The film boasts a high-profile ensemble, including Deepika Padukone, Rani Mukerji, Abhishek Bachchan, Suhana Khan, Anil Kapoor, Jackie Shroff, Arshad Warsi, Raghav Juyal, Jaideep Ahlawat and Abhay Verma.
Why this social media milestone matters
This pattern—beating all previous records for early interest on BookMyShow—demonstrates intense demand and pre-release momentum. Fan commentary emphasizes that this kind of hysteria can only be generated by Shah Rukh Khan, confirming that King is already being perceived as one of Bollywood’s most anticipated films .
While hitting 5,000 interests may seem modest compared to earlier records—such as Jawan reaching 100,000 interests—it comes at a unique moment. There are no trailers or posters; all attention comes from leaked viral visuals and word of mouth.
A fan account celebrated: “King smashes records with fastest 5K interests on @bookmyshow — the hype is real and insane!” . Another posted: “#King without announcement has crossed 5K interests in less than 24 hours (fastest)” on Instagram.
In short, Shah Rukh Khan’s King has achieved online milestones typically expected only after extensive marketing. With key cast members on board and production underway, the film is already positioned as a high‑stakes return. As promotional material steadily begins, expectations are building toward a release anticipated in October 2026.
(Also read: Shah Rukh Khan Starts Shooting Jail Sequence For King In Mumbai)
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