The stage is set for one of the biggest box office battles of the year this Independence Day weekend, as two cinematic giants are poised for a head-to-head collision. On one side is Yash Raj Films’ spy-thriller War 2, starring Hrithik Roshan and Jr NTR. On the other is superstar Rajinikanth’s highly-anticipated actioner, Coolie. While the clash is nationwide, a fierce behind-the-scenes battle for screen allocation is already heating up in the crucial Telugu-speaking states of Andhra Pradesh and Telangana.
The Battle For Screens In Telugu States
According to reliable trade sources, a major tussle for prime showtimes is underway between the distributors of both films. Sitara Entertainment, handling War 2’s release, and Asian Cinemas, distributing Coolie, are in intense negotiations to secure the maximum number of screens for their respective films. While both are mega-releases, the local dynamics of the Telugu market are proving to be a decisive factor in this showdown.
A trade source revealed that while Asian Cinemas’ owner, Suniel Narang, is pushing hard to secure a respectable 40 percent of screens for Coolie, the tide seems to be favouring the YRF spectacle. The primary reason for this is the immense star power and influence of one of its lead actors in his home territory.
Jr NTR’s Influence Gives War 2 The Edge
The presence of Jr NTR is reportedly the game-changer in this screen-count war. As one of the biggest stars in Telugu cinema, his influence, combined with that of respected distributor Naga Vamsi of Sitara Entertainment, is a formidable force. Exhibitors across the region are reportedly favouring War 2 to avoid any conflict with the powerful duo. “NTR Jr. is an influential personality, same for Naga Vamsi. No one is willing to upset them,” a source explained.
This influence is expected to translate into a dominant screen share. While Asian Cinemas is aiming for a 60:40 split, Sitara Entertainment is reportedly pushing for a 70:30 ratio in favour of War 2. The source added, “NTR Jr. too is flexing his equations and stardom to get premium showcasing and has succeeded in doing so against Rajinikanth.” This advantage is not just limited to the south, as War 2 is also expected to have a clear lead in North India, ensuring a massive opening. While War 2 is poised for a bigger start, the final verdict will only be delivered by audiences when both films hit theatres on August 14.
About War 2
War 2 is an upcoming action-thriller and the sixth installment in the acclaimed YRF Spy Universe. Produced by Aditya Chopra under Yash Raj Films and directed by Ayan Mukerji, the film stars Hrithik Roshan, NTR Jr., and Kiara Advani in lead roles. It is slated for a worldwide theatrical release on August 14, 2025.
About Coolie
Coolie is an upcoming Tamil-language action thriller directed by Lokesh Kanagaraj. The film stars the legendary Rajinikanth in the lead role and is produced by Kalanithi Maran under Sun Pictures. With music by Anirudh Ravichander, it is one of the most anticipated films of the year, also releasing on August 14, 2025.
(Also read: Coolie Frenzy Begins In Bengaluru – Rajinikanth Starrer Gets Early Morning Shows, Bookings Open With A RECORD-BREAKING Start )
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